college area business district
ABOUT US
The College Area Business District is a 501(c)3 non-profit organization that serves as a small business advocacy group, meeting the needs of local business owners and commercial property owners within the College Area. As a business trade organization, we are dedicated to fostering the growth and success of the vibrant College Area business community.
The College Area Economic Development Corporation’s mission is to provide a united voice for our members and give each business owner the ability to flourish.
Organized in 1996, our organization manages 2 contracts with the City of San Diego, one for the College Heights Maintenance Assessment District and the other for the College Area Business Improvement District. We also manage grants and other funding sources that support other projects.
We are governed by a 17-member volunteer Board of Directors composed of representatives from the 800+ College Area business & commercial property owners we represent. Our activities are guided by the board, determined in our various committees and carried out by staff.
College Heights Maintenance Assessment District (MAD)
The boundaries of the College Heights Maintenance Assessment District include the commercial properties along El Cajon Boulevard between 54th Street and 73rd Street.
Our contract outlines our work for maintaining aesthetics within the boundaries of the College Heights MAD. The scope of work includes all landscaping maintenance of the medians, sidewalk sweeping, emptying the public trash receptacles, power washing the sidewalks removing graffiti, hanging seasonal street light pole banners and maintaining the hanging flower baskets. In brief, we are the janitors for the El Cajon Commercial corridor within the College Area.
College Area Business Improvement District (BID)
The boundaries of the College Area Business Improvement District are, El Cajon Boulevard between 54th Street and 73rd Street, on Montezuma Road and College Avenue north of El Cajon Boulevard up to and including some businesses on San Diego State University campus.
Our contract spells out our responsibilities including promoting the district as a shopping and dining destination and promoting the College Area businesses as destinations. Our promotional activities include hosting public special events, grand opening ribbon cutting celebrations, quarterly socials and other activities to raise awareness of the College Area. We also manage social media to help boost the social media presence of College Area businesses.
ENGAGING THE COMMUNITY THROUGH Events
